Instagram Reels are a new format to share your video content that Instagram rolled out in 2020 among the world. Reels are allowed to create and share up to 15-30 seconds of multi-clip videos. In 2019, Reels first launched Brazil, where it’s called Cenas. After a few months, Instagram launched in over 50+ countries, including the US, India, Canada, Australia. By now, Reels are gaining popularity among influencers and famous brands. Here are some handy tips for improving your marketing strategy.
Share Repurposing Content
Repurposing content is one of the best techniques because it engages more audiences, gets more visibility, and the audiences are interested in watching it on other social media platforms. So, It will surely help to create brand awareness among the people. Choose some of the best content on your other social media platforms and share it on the explore page and Reels section. After that, observe your audience’s reaction to it. By repurposing videos, you get the chance to reach your target audience who don’t follow your profile.
Behind The Scenes (BTS)
Record your video of your product’s manufacturing process, and your employee reviews. After, sharing your Reels to successfully build trustworthiness and give an authentic look for your product among the audience. Behind the scenes help to let the right people know about who you are, what your brand is, and the benefits of your products. This is a great way to showcase your brand presence.
Moreover, Instagram Reels have many editing features and using them can turn your branded videos more engaging. More people will be attracted to watch your Reels content and share it with their friends, which leads to increased engagement rate on Instagram. You know that more people viewing your Reels will definitely grab the audience’s attention and they come automatically to watch your video. If you need to stand out from your competitor, you could buy Instagram Reels views to boost content reach immediately and establish a strong brand presence on Instagram.
Showcase your product
You can showcase your product’s tutorial video or how-to guides, various aspect angles of your product, and share positive reviews of your product from the customers. Adding text overlay, hashtags and descriptive captions to let your audience know what is about your content.
Another way to showcase influencers wears your product in your Reels which is the best technique to expose your product to people.
By proven statistics from Influencer marketing hub, after the launch of Reels, 11.4% of users download Instagram apps within 30 days. Through these things, you understand that Reels are a powerful marketing weapon for gaining a massive audience for your business. Users are using music, dance moves, and all that entertainment elements on Reels, and also you notice on most Reels videos. So, mix both fun clips and brand-related clips to make your content appealing and exciting to people who watch your content. Get ready to use Reels to improve your marketing strategy.