GUIDE TO SOCIAL MEDIA: FORMATS OF VIDEOS, QUALITY, LENGTH, AND MORE… IGTV VIDEO, INSTAGRAM VIDEO

INTRODUCTION:

It is crucial to ensure your video content meets the specific formatting requirements of social media channels if you are planning to post your video to social media platforms. Not implementing this can influence your UX ( user experiences), from looking contorted to hard-to-read the title or heading or captioning to straightforwardly not playing; the below-mentioned tricks and tips will make your video content change quickly. 

  • Recommendations, size, and video formats.
  • Resolution ratios, preferred quality, and video lengths.
  • Caption options nd subtitles options – closed or open
  • Heuristics of metadata

RECOMMENDATIONS:

If you are focused on the greatest exposure use: less than 180 seconds, an MP4 file, at 720 pixels, aspect ratio, and think of adding on open captions for autoplay muted social media.  Spend your time making valuable content once you have the basics in place and obtain the title, metadata correct, and description. It is half the conflict, getting the search engines to index your content. 

INSTAGRAM(IG)

Instagram’s video must be posted from the IG application on a mobile device or from the third-party social media sharing application. Gaining more views for your IGTV is easy; buy Instagram TV views. The video format of Instagram must follow the below rules:

Instagram Stories: GIF, MOV, or MP4

Instagram feed: MOV or MP4

WHAT VIDEO LENGTHS DOES RECOMMEND BY INSTAGRAM?

The video length of Instagram depends on whether you are uploading existing content or recording in-application.

Upload existing content: minimum of one second (120 minutes)

Recording in-application: minimum of three seconds ( 60 seconds)

VIDEO QUALITY OF INSTAGRAM/ WHAT VIDEO QUALITY DOES RECOMMEND BY INSTAGRAM?

IG recommends you upload the videos with the below-mentioned quality settings:

IG Stories: up to thirty fps (frames per second)

IG feed: up to thirty  fps (frames per second)

On minimum quality, IG has no constraints.

WHAT VIDEO SIZE IS RECOMMENDED BY THE INSTAGRAM?

IG recommends you upload the videos with the below-mentioned maximum sizes:

Instagram Stories: videos up to four GB

Instagram Feed: videos up to four GB

BEST INSTAGRAM VIDEO RESOLUTIONS/ WHAT INSTAGRAM RECOMMENDS VIDEO RESOLUTION?

For the video resolution, IG recommends the below-mentioned ratios:

IG Stories: minimum of 720 pixels up to 1080 pixels, with a recommended frame rate of thirty frames per second.

IG Feed: minimum of 600  pixels up to 1080 pixels, with a recommended frame rate of thirty frames per second.

WHAT ASPECT RATIO IS RECOMMENDED BY INSTAGRAM?

The aspect ratio of video depends on whether you are posting a video to the IG Stories or IG feed. 

IG Stories: between 4:5 and 16:9, and it will be displayed vertically.

IG feed: between the ratio 1.91:1 and 4:5.

INSTAGRAM TV/ IGTV

IGTV is a feature provided by IG and has its own video quality, which all differ from IG. IGTV is particularly designed for long-form vertical content viewed on mobile devices. users can buy Instagram TV comments for their Instagram TV videos IGTV currently recommends MP4 videos. If you are a regular account, you can post the videos for up to ten minutes, and if you are a verified account, you can post a video for up to sixty minutes.