Are you looking forward to maximizing your online sales? Do you seek a new channel to build awareness and to grow your business? I come up with a new channel called IGTV. It is one of the new features on Instagram. Actually, it’s a standalone app, interconnected with Instagram. The primary purchase of Instagram TV is, it allows the users to create a video for up to one hour. Both landscape and vertical video are possible. The research study shows that video content is responsible for nearly 78% of total mobile data. Sure, Instagram TV will play a significant role in this field. It is the best platform for marketers to grow their business effectively.
As a marketer, you need to stick with, right marketing strategies to enhance your business. In this article, let’s spot some of the tips to develop your business on Instagram TV.
Define Your Marketing Strategy
Having the right marketing strategy is important to increase your return-on-investment rate. Without any specific goals or plans, just like that, don’t create and post videos on IGTV. Your first and foremost step is to have clear cut goals, ensure your goals must be specific, relevant, and time-bound. Once you clear with your objective, it’s easy to build your marketing strategies.
Then try to identify your target audience; it’s tough to reach everybody. But you can use social tools to identify your target audience on Instagram. Next, analyze your competitor’s channel, check their content styles.
Create Content With Your Way
Everyone will have a different approach and content delivery right. Create content with your own style, stick with that, start embracing your way of kind. Listen, that manner of your video influences your audience to remember your brand always.
Once you are clear with your style and approach, try to post regularly. Consistency helps to increase your engagement rate. Scheduling is the wise action to display your content regularly in the public eye. Also, keep in mind too much of the post will annoy your audience.
Promote Your Instagram TV Videos On Instagram
Instagram story is one of the crucial features on Instagram; lots of people, brands use this feature to share their happenings with their followers. Before posting Instagram videos, share teasers or short clippings for your original videos. It will create buzz around your audience and will get more audience attention. When the original video is released, you will get more engagement rate. To maximize your engagement, you can buy Instagram TV comments and also get audience interaction. On the other, share the preview of your video in your feed posts to pull your audience.
Make Use Of Hashtags To Maximize Your Discoverability
I think you all know the importance of hashtags, and it’s an excellent way to get your content spot by your audience. You can add hashtags in your IGTV videos, like Instagram posts, using up to 30 hashtags. Ensure all your hashtags are specific to the content and related to your business. You can create brand hashtags, by using them in your content will get maximum visibility for your brand.
Cross-Promote Your Channel
Cross-promotion is the effortless and cost-efficient way to attain more engagement and exposure to your Instagram TV videos. You can share on popular media like Facebook, YouTube. Before you share:
- Ensure you have done proper editing according to the channel.
- Post with an appropriate title, description, and cover image.
- Use this method to increase your product or brand visibility.
You can also use your Instagram live video on Instagram TV to increase your engagement rate. Make use of influencer marketing to promote your Instagram TV channel. Don’t forget to analyze your performance to check how your content is working with your audience. Well, this article will guide you to grow your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.